Knowledge Base

SEO for Google Images | Search Central Lightning Talks

John Mueller, Search Advocate at Google, dives into how images work on Google, using images to achieve your site's goals, and SEO and optimization best practices for images.

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Make your content accessible to the widest possible audience.

Reach 100% of your audience, and reduce friction and increase usability for everyone. No matter your industry, digital accessibility is imperative. Not only does a commitment to accessibility for people with disabilities open up your business to tens of millions of potentially untapped customers, but it can also help your business avoid costly lawsuits, boost SEO optimization, and so much more.

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Perform Under Pressure

Do you have sites that can load lightning-fast, and scale to many millions of visitors per day? Intrepid Network build sites that experience extreme traffic bursts, like the USAopoly™ and Imperial Beach Chamber of Commerce, and destination locations in need of sites with custom content, such as OceanBeachSanDiego.com. Slow load time can hinder sites; according to Google, if a page takes longer than 3 seconds to load, the majority of site visitors will abandon the site. In turn, these bounces impact revenue generation.

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Secure & Protect Your Users

Mission-critical sites and applications choose Drupal, testing its security against the most stringent standards. Banking, governments, public administration and healthcare are the fastest-growing industries adopting Drupal, primarily for the rigorous security. Recently the European Commission bug bounty program began funding Drupal as an investment in its entities.

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Google My Business: What, How and Why

It is a cost-efficient and easy approach to make your business more discoverable both on-line and in real life. Google My Business (commonly known as GMB, and previously known as Google Local and Google Places) is a totally free, simple-to-use tool that enable companies with physical locations to handle how they appear in Google Search and its growing portfolio of utilities. If you haven’t set yours up yet, today is fantastic time to start!

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How to Get Started with SEO

Knowing where to start with SEO to get startups can be a real head scratcher. I witness this first hand with the customers I work with. They've an idea of the keywords they would like to rank for, but they are frequently unsure of how to get there. Then there is the issue of prioritizing resources that are finite. As a startup, you are likely seeking to invest in things that'll find the most traction in the shortest period of time.

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ADA Compliance and Your Website

Compared to mortar and brick stores, the Americans with Disabilities Act (ADA) regulations for electronic commerce stores are comparatively lax. You don't require a certain number of fire exits or sprinkler heads. You don't want disabled parking spaces, wheelchair ramps, or tub room stalls designed especially for individuals with disability. Though electronic commerce doesn't have one of these issues, ADA accessibility is a problem you should not ignore it.

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How Should You Manage Expired Content?

Handling expired content may be an overwhelming experience for almost any Search engine optimization in control of a dynamic web site, whether it be a e commerce, a classified (example: news post, real estate listings), or a seasonal/promotional (example: Balboa Park December Nights) site. Something as fundamental as glancing in the Google Webmaster Tools account for the site can evoke emotions, particularly if the site has amassed millions of 404 errors. Are you supposed to develop along with a process to manage this? What should the process look like?

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How to block Russian SPAM

Depending on the purpose and features of your website you may find yours bombarded by SPAM from Russia, China or other countries where you do not offer your service or goods. At Intrepid Network we have put together a custom solution for our clients that look something like the following.

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7 Most Significant Eye-Tracking Studies for Websites

The eye-tracking study is the lens all business owners keep firmly in sight; they just love it! After all, it shows how your customers look, browse and spend time on your website. It’s one of the key factors that’s always taken into account when you plan to modify your business appearance and is constantly looked at for improvement. In fact, it takes the lead most of the time and decisions on what’s going on the website and what not are generally based on user behavior. You just don’t have to make guesses on what’s going to work as you have staggering data from eye-tracking software and heat maps to help you in optimizing conversion rates at a rapid pace. We have compiled the most significant eye-tracking studies all marketers should be aware of to give them the idea of user’s browsing behavior, the elements most closely looked at for optimizing the website conversions.

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HTTPS encryption on the web

HTTPS helps keep your browsing safe by securely connecting your browser or app with the websites you visit. HTTPS relies on encryption technology—SSL or TLS—to secure these connections. This report provides data on the status of HTTPS adoption and usage at Google and across the web.

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PHP 7.2 Performance & Security

On 30 November 2017, the PHP community announced the release of PHP 7.2. More specifically, this is the second feature update to the PHP 7 series. While Drupal 7 does not include support for PHP 7.2 it does support PHP 7.1 which is 250% faster than PHP 5.6. Intrepid Network has been quietly updating select websites from Drupal 7 to Drupal 8 and we've been updating select Drupal 7 websites from PHP 5.6 to PHP 7.1. Performance tests confirm reporting claims and version 7.1 is indeed much much faster.

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