Knowledge Base
Have you met our President & CEO?
Josh Utley first earned the title of Creative Director in 1997 and has single-handedly as well as led large creative teams in successfully launching creative campaigns for over 25 years. Josh learned early on in his career that he had an aptitude for development in addition to design early on in his career. The skills he's developed over nearly three decades as an entrepreneur and business enable Intrepid Intrepid Network, Inc. to advise on all aspects of our client's businesses while focusing on their brand image and creative content.
Read ArticleSEO for Google Images | Search Central Lightning Talks
John Mueller, Search Advocate at Google, dives into how images work on Google, using images to achieve your site's goals, and SEO and optimization best practices for images.
Read ArticleMake your content accessible to the widest possible audience.
Reach 100% of your audience, reduce friction and increase usability for everyone. No matter your industry, digital accessibility is imperative. Not only does a commitment to accessibility for people with disabilities open up your business to tens of millions of potentially untapped customers, but it can also help your business avoid costly lawsuits, boost SEO optimization, and so much more.
Read ArticlePerform Under Pressure
Do you have sites that can load lightning-fast, and scale to many millions of visitors per day? Intrepid Network builds sites that experience extreme traffic bursts, like the USAopoly™ and Imperial Beach Chamber of Commerce, and destination locations in need of sites with custom content, such as OceanBeachSanDiego.com. Slow load time can hinder sites; according to Google, if a page takes longer than 3 seconds to load, the majority of site visitors will abandon the site. In turn, these bounces impact revenue generation.
Read ArticleSecure & Protect Your Users
Mission-critical sites and applications choose Drupal, testing its security against the most stringent standards. Banking, governments, public administration, and healthcare are the fastest-growing industries adopting Drupal, primarily for rigorous security. Recently the European Commission bug bounty program began funding Drupal as an investment in its entities.
Read ArticleGoogle My Business: What, How and Why
It is a cost-efficient and easy approach to make your business more discoverable both online and in real life. Google My Business (commonly known as GMB, and previously known as Google Local and Google Places) is a totally free, simple-to-use tool that enables companies with physical locations to handle how they appear in Google Search and its growing portfolio of utilities. If you haven’t set yours up yet, today is a fantastic time to start!
Read ArticleHow to Get Started with SEO
Knowing where to start with SEO to get startups can be a real head-scratcher. I witness this firsthand with the customers we work with. They have an idea of the keywords they would like to rank for, but they are frequently unsure of how to get there. Then there is the issue of prioritizing resources that are finite. As a startup, you are likely seeking to invest in things that'll find the most traction in the shortest period of time.
Read ArticleADA Compliance and Your Website
Compared to mortar and brick stores, the Americans with Disabilities Act (ADA) regulations for electronic commerce stores are comparatively lax. You don't require a certain number of fire exits or sprinkler heads. You don't want disabled parking spaces, wheelchair ramps, or tub room stalls designed especially for individuals with a disability. Though electronic commerce doesn't have one of these issues, ADA accessibility is a problem you should not ignore it.
Read ArticleHow Should You Manage Expired Content?
Handling expired content may be an overwhelming experience for almost any Search engine optimization in control of a dynamic website, whether it be an e-commerce, a classified (example: news post, real estate listings), or a seasonal/promotional (example: Balboa Park December Nights) site. Something as fundamental as glancing in the Google Webmaster Tools accounts for the site can evoke emotions, particularly if the site has amassed millions of 404 errors. Are you supposed to develop a process to manage this? What should the process look like?
Read ArticleHow to block Russian SPAM
Depending on the purpose and features of your website you may find yours bombarded by SPAM from Russia, China or other countries where you do not offer your service or goods. At Intrepid Network we have put together a custom solution for our clients that look something like the following.
Read Article7 Most Significant Eye-Tracking Studies for Websites
The eye-tracking study is the lens all business owners keep firmly in sight; they just love it! After all, it shows how your customers look, browse and spend time on your website. It’s one of the key factors that’s always taken into account when you plan to modify your business appearance and is constantly looked at for improvement. In fact, it takes the lead most of the time and decisions on what’s going on the website and what not are generally based on user behavior. You just don’t have to make guesses on what’s going to work as you have staggering data from eye-tracking software and heat maps to help you in optimizing conversion rates at a rapid pace. We have compiled the most significant eye-tracking studies all marketers should be aware of to give them the idea of user’s browsing behavior, the elements most closely looked at for optimizing the website conversions.
Read ArticleHTTPS encryption on the web
HTTPS helps keep your browsing safe by securely connecting your browser or app with the websites you visit. HTTPS relies on encryption technology—SSL or TLS—to secure these connections. This report provides data on the status of HTTPS adoption and usage at Google and across the web.
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