
The Ocean Beach Web site has many functions. At first glance, it invites people to OB as a destination with annual events, attractions, and local news. Users are presented with one-click access to an event calendar, local restaurants, hotels and venues, photos, videos, detailed history, member resources, and much more. The MainStreet Association is funded through grants for BIDs (Business Improvement Districts) and manages around 550 memberships.
Intrepid Network is responsible for the Ocean Beach MainStreet Association's Website, YouTube Channel, AddThis account, Google Analytics, and Pinterest. Josh Utley, the owner of Intrepid Network, has been on the OBMA Promotion Committee since 2009 and served as temporary Chair of the Promo Committee for 6 months during a transitional period in 2011. Intrepid Network also assists with the marketing efforts on the OBMA's Facebook and Twitter accounts by producing videos and providing photos. We've found contributing as a local Google Guide through reviews, photos, and videos have had a significantly positive impact on the community and website traffic.
Case Study: Ocean Beach MainStreet Association
Introduction
Intrepid Network Inc., a leading San Diego-based marketing firm, prides itself on delivering top-notch website and social media content creation services. One of our standout projects involves a fruitful collaboration with the Ocean Beach MainStreet Association (OBMA). This case study highlights the successful development and ongoing support of the OBMA’s custom website, professional marketing photography, videography, and the promotion of their highly-anticipated annual OB Street Fair & Chili Cook-Off.
Project Overview
- Client: Ocean Beach MainStreet Association (OBMA)
- Website: oceanbeachsandiego.com
- Page Views: Over 850,000 annually
- Event: OB Street Fair & Chili Cook-Off
Objectives
- Website Development: Create a fully customized, user-friendly website for OBMA that reflects the community’s unique character and can handle high traffic volumes.
- Professional Marketing Photography & Videography: Enhance visual appeal and engagement by providing high-quality marketing images and videos.
- Event Promotion: Support and promote the OB Street Fair & Chili Cook-Off, a signature event attracting thousands of visitors annually.
Strategy & Implementation
- Custom Website Development:
- Intrepid Network Inc. designed and built a responsive website with robust functionality to showcase OBMA’s offerings.
- Integrated a comprehensive content management system (CMS) to ensure easy updates and maintenance by the OBMA team.
- Emphasized SEO best practices to drive organic traffic, resulting in over 850,000 page views annually.
- Professional Marketing Photography & Videography:
- Provided captivating images and videos that represent the vibrant Ocean Beach community.
- Utilized these high-quality visuals across various digital and print marketing materials to enhance engagement and brand consistency.
- Event Promotion:
- Worked with key stakeholders, including Centric, a local PR firm, to develop thorough marketing plans to promote the OB Street Fair & Chili Cook-Off across multiple channels, including social media, email newsletters, and local media partnerships.
- Created compelling promotional content, such as event posters, banners, social media graphics, and videos, to increase visibility and attendance.
Results
- Increased Traffic: The custom-designed website now attracts over 850,000 page views annually, indicating significant community and visitor engagement.
- Enhanced Visual Appeal: Professional marketing photography and videography have elevated OBMA's brand image, driving higher user engagement across various platforms.
- Successful Event Promotion: The marketing efforts for the OB Street Fair & Chili Cook-Off have led to record attendance and enhanced community participation.
Conclusion
Intrepid Network Inc. continues to support the Ocean Beach MainStreet Association with cutting-edge marketing services. Our dedicated team is committed to helping clients like OBMA achieve their goals, enhance their online presence, and create memorable experiences for their community.
Let's discuss your project and how Intrepid Network can help.